Twitch Alerts can appear during a live stream when a viewer shares, subscribes or donates money.

Twitch alerts are real-time overlayed messages or widgets that broadcasters use to acknowledge and interact with their audience while live streaming. There are five types of notifications on Twitch: This is where important messages specific to your channel can be found, such as achievements or new product promotions specific to you. If you create content on Twitch, you will also have a ‘My Channel’ section in your notifications inbox. Twitch notifications can also be sent via push messages to your mobile device, browser, or desktop.Īll Twitch users will have a notification inbox labeled ‘My Twitch, ’ where important notifications related to things happening on Twitch (activity, events, reminders, or CTAs) will live. You’ll receive alerts in your notification inbox when channels you subscribe to go live or when you receive a friend request or recommendations to channels you might like. Twitch notifications are concise messages alerting you to what is happening within the Twitch universe. You may already be using platforms like Twitch to connect with your audience, but are you taking full advantage of Twitch notifications? Before we get into why Twitch notifications are important, let’s review what they are and how they differ from Twitch Alerts. Twitch's interactive, social aspect and personalized branding via notifications and on-stream Twitch Alerts set it apart from other streaming platforms. Twitch is a fast-growing platform that reported having over 28 million unique users per month in the U.S. Recently, the platform has expanded into other lifestyle topics and niche areas, reaching more than just video game enthusiasts. Twitch is a social live streaming platform initially targeted toward gamers that allows the audience to play an interactive role with the broadcaster.

Currently, video and live streaming platforms like YouTube, TikTok, and Twitch are among the hottest marketing tools for businesses. However, it’s crucial to keep up with industry trends to stay ahead of the competition. As marketing and technology trends mature, it can be tough to discover new ways to build a close connection and sculpt an engaging digital landscape.